Your people already know where the next failure will likely happen.

Learning from Normal Work gives you the mindset, toolset, and skillset to find the causes of your next incident.

Trusted by Safety and Operations Leaders

  • ABB
  • Shell
  • Johnson & Johnson
  • Kenvue
  • Siemens
  • Equinor
  • Ecopetrol
  • Domtar
  • UK P&I Club
  • TE Connectivity
  • VanEnkevort Tug & Barge
  • Hitachi
  • Konecranes
  • Wärtsilä
  • Carrier

A new set of challenges

  1. The closer you are to zero incidents, the fewer learning opportunities you have.
  2. With small numbers, the injury rate can no longer be used as an indication of how safe you are.
  3. The causes of your next accident exist today, and you can find them and address them.
  4. Traditional safety tools can only take you so far.
A large circle representing all work, with a single small dot inside it representing accidents.

Learning from Normal Work helps you to proactively find precursors of future failure.

What is Learning from Normal Work?

Learning from Normal Work is a modular system of structured transformation methods and tools that change:

  • what your people notice and pay attention to (mindset),
  • what your people can do about it (skillset),
  • what structured methods they use in the field and across the organization (toolset),
  • how they integrate it into the existing processes (scale), for example leadership observations.
Learning from Normal Work contains both Safety II and HOP Two overlapping circles labeled Safety II and HOP sit inside a larger circle labeled Learning from Normal Work. Safety II HOP Learning from Normal Work

Evidence

Questioning Quality

58% 91%

Improvement in the quality of questions asked on safety walks after training

PATH tool surfaced error traps in

96%

of conversations vs 37% for standard safety walks

Introduce LFNW to my team

We deliver free presentations that introduce Safety II, HOP, and Learning from Normal Work to your leadership and operational teams. A practical first step, no obligation, no pitch.

Use our materials

Align my leaders

Helps senior leaders understand the approach without putting them on the spot, evaluate its relevance for their organization, and decide whether to move forward. Built around the questions leaders actually ask before sponsoring a change of this size.

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Activate my site

A focused pilot that allows leaders and frontline teams to apply Learning from Normal Work in practice and demonstrate its value. Available in tiered scopes to match site size and readiness.

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Upskill my H&S team

Equips HSE professionals with the knowledge and tools required to support Learning from Normal Work at the site level. Builds the internal capability your frontline teams will rely on.

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Embed across my site

Builds internal trainers and provides the tools needed to roll out Learning from Normal Work across the site. The point at which the practice stops depending on external support.

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Deploy across the organization

Supports the expansion of Learning from Normal Work across multiple sites and business units. Co-designed with corporate sponsors to maintain consistency without losing local relevance.

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Measure impact

The LFNW Culture Assessment Survey measures perceptions of specific leadership behaviors tied to proactive learning, and connects each finding to the program that addresses it. Site Certification then assesses implementation progress against evidence rather than opinion.

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Client Reviews

Marine

“It will change your outlook on how you view safe work practices.”

Josh Carpenter

Vice President of Operations

Pulp and Paper

“One of the most engaging safety trainings I have ever attended.”

Randy Olive

Manufacturing

“This training takes your understanding of safety to a whole new level, far beyond the traditional approach.”

Sonia Kedra

Marine and Energy

“This training is a powerful opportunity to rethink how we understand work and to build practical skills that truly improve learning in our day-to-day operations.”

Maria Paula Sartori

General Manager QEHS

Automation

“Just do it! It is fantastic!”

Marcelo Brancalion

Health, Safety and Environment Manager

Case Studies

Measurable shift in leadership field-walk quality across two business divisions.

Read case study

Building frontline safety capability across mill operations.

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Sustained capability uplift in front line safety conversations.

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Reduced repeat incidents through error-trap identification.

Read case study

Error traps integrated into the risk assessment process.

Read case study
Sample maturity profile across the 15 Learning from Normal Work areas A radar chart with 15 axes and four rings, from Emerging at the center to Integrated at the edge. The plotted shape is uneven: deep dives, KPIs and design reach the outer ring, while leadership and leadership engagements sit on the inner ring. Leadership Engagements HSE Team Workforce Findings Supervisors Deep Dives KPIs Risk Assessment Investigations Just Culture Quality, Reliabilityand Maintenance Procedures Contracts Design/Eng. Emerging Established Advanced Integrated
Example output. Your own profile is generated from your answers.

Proactive Learning Maturity Self Assessment

  • 15 questions
  • 10 minutes
  • Across the full LFNW eco-system
  • Personalized report
  • Practical next steps for each area