Navigating through change, particularly when it involves executive teams, requires strategy and patience. The first step in the process involves securing the executive team’s support for the new initiative, according to Simon Bown.

Once we had their support, we shifted our focus toward the larger organization. By demonstrating the value of the proposed change, we were able to further promote its acceptance.

Our approach wasn’t just limited to safety considerations. We created a working group, which included our team, the communications team, the training team, and the IT team.

This diverse group was integral to the creation of our final product. The three-step model that we implemented was crucial in directing our efforts and maintaining our focus.

Once the product was finalized, we communicated it widely within the organization. From live briefings with senior management groups to a fifteen-minute YouTube briefing for frontline staff, our message was consistent and clear.

To further support our cause, we also initiated a communications campaign. Our team remained committed to conveying the pertinent points regularly, thereby keeping the conversation going.

Alongside this, our training team developed a comprehensive program. This was designed to prepare our frontline managers, the executive team, our clients, and others within our professional network.

Despite our extensive efforts, we understood that we could not afford to become complacent. While it may take years to successfully implement a change, any negative application could easily undermine the progress made.

Currently, we are proud of our achievements and the progress we’ve made. However, we’re mindful that the journey to successful change is ongoing, and we’re prepared for the challenges that may arise along the way.


In conclusion, obtaining buy-in from executive leaders is a meticulous process that requires patience, effort, and a robust communication strategy. Our experience highlights the importance of collaborative work across various teams, consistent communication, and well-prepared training programs. The journey may be lengthy and at times challenging, but the potential impact on the organization is well worth the effort. As we continue this journey, we strive to maintain our commitment to progress, while being ready to adapt to any challenges that may arise. Remember, in any change management effort, it’s crucial to keep the conversation going, stay engaged with all stakeholders, and never lose sight of the ultimate goal.